- While some people are more likely to volunteer than others, almost
everyone can be recruited as a volunteer. About 80% of those directly
asked to volunteer said ‘yes.’ This response rate is fairly consistent
across all economic, geographic, racial, gender, and age categories.
- The most productive route for volunteer recruitment is one-to-one,
face-to-face personal request about a specific volunteer job. This
technique is even more effective if the person doing the asking is
themselves a volunteer (which demonstrates credibility) or is personally
known to the person being asked.
- Volunteers seem to follow a basic cost/benefit analysis in deciding
whether to volunteer. Benefits might include meeting a community need, the
job itself (work with the volunteer enjoys or would like to learn about),
the people involved (friends, family or co-workers) or some personal
benefit (philosophical or religious commitment, educational or work
experience, etc.). Costs might include the time commitment, any monetary
expenses, logistical complications, or even doubt that the volunteer will
be able to meet their commitment.
- Don’t take volunteers for granted once you have recruited them. View
them instead as customers who will have needs that must be met on a
continuing basis. The trick is not to recruit the volunteer once, but
instead to make them want to keep coming back..
- A well-defined, satisfying job is a basic requirement for most
volunteers. Volunteers must have jobs that actually accomplish something,
as well as interesting and challenging the volunteer.
- The work setting is as important to volunteers as it is to paid
workers. Most volunteers will not continue doing work for which they are
not suited. It is crucial to match volunteers to the type of work that
needs to be done, identifying both interest and ability. One good
technique is to schedule a 30-day ‘check-in’ with volunteers after their
initial assignment to see how things are going.
- Volunteers are also affected by the people with whom they will work.
It is essential that a new volunteer be made to quickly feel as though
they are ‘one of the group.’ A volunteer who is not welcomed and
integrated in the social framework of the organization is a volunteer who
will never feel as though they are part of the organization and who will
rapidly separate themselves from the organization.
- There seems to be a 60-day ‘Window of Opportunity’ during which the
organization can help shape the attitudes of the new volunteer. If the
volunteer does not feel as though they ‘belong’ by the end of these 60
days, the volunteer will begin to disappear.
- Supervision is important to volunteers. A good volunteer supervisor
tries to proactively communicate with volunteers, or at least be regularly
available to talk. The supervisor also needs to help the volunteer keep
linked with the organization, updating them on events which the volunteer
might have missed. Good supervision includes challenging and assisting a
volunteer to meet quality standards.
- All volunteers need recognition, both on an individual and
organizational level. The trick is to find the mode of recognition which
most satisfies the volunteer. Some will prefer to be thanked by their
supervisor or co-worker. Some will be prefer to be recognized within the
corporate structure, through a letter to their boss. Some will prefer to
be recognized among their peers, or family, or church group. One size and
shape of recognition does not fit all.
|